The Makeup Expert Behind Oprah’s Best Mascara of 2025 Shares Her Secrets | Over 50 & Flourishing
For nearly three decades, Sarah Creal has helped shape the beauty industry from behind the scenes, developing products for iconic brands like Prada Beauty, Tom Ford, Bobbi Brown, and Victoria Beckham Beauty. Now, she's using everything she's learned to create makeup specifically designed for women over 40. In today’s episode, Sarah shares her journey from luxury beauty product developer to founder, the research that goes into formulating products for changing skin, and why so much makeup on the market isn't built with midlife women in mind. We also discuss the biggest beauty challenges women face as they age, and the simple formulation changes that can make all the difference. Plus, Sarah opens up about the highs and lows of building her own brand and the mission to help women over 40 feel seen, supported, and beautiful. Chapters 0:00 Intro- Welcome Sarah Creal 3:25 How beauty trends start 12:26 The beauty industry overlooks women 40+ 19:18 Inside product testing 27:19 Making makeup that works for 40+ skin 37:38 Is matte still wearable over 50? 42:57 Tubing mascara: Oprah's Best Mascara 2025 49:12 Lessons from Victoria Beckham Beauty 51:09 Real cost of a brand launch 59:43 Relationships matter in beauty 1:05:49 Advice for women with a dream 1:13:44 Building the brand emotional connection For more on Sarah, follow her on: Instagram: https://www.instagram.com/sarah.creal/?hl=en Website: Visit www.sarahcrealbeauty.com/flourishing for 15% off your first order of luxurious, high-performance beauty that actually makes your routine simpler and works better for you now. Shop Sarah Creal at Sephora: https://www.sephora.com/brand/sarah-creal Thanks to my Sponsors: -Honeylove: Save 20% off https://Honeylove by going to honeylove.com/OVER50 #honeylovepod -Attn Grace: Visit https://attngrace.com/discount/FLOURISHING and use code FLOURISHING for 20% off -Leesa: Go to https://Leesa.com for 25% off PLUS get an extra $50 off with promo code OVER 50 -Manukora: Head to https://Manukora.com/FLOURISHING to save up to 31% plus $25 worth of free gifts with the Starter Kit -Jones Road Beauty: Receive a FREE full-sized mascara on your first purchase when you head to https://Jonesroadbeauty.com and use code FLOURISHING at checkout -Nutrafol: Visit https://Nutrafol.com and enter promo code FLOURISHING for $10 off your first month’s subscription and free shipping Keep in Touch: Website: https://dominiquesachse.tv/ Book: https://dominiquesachse.tv/book/ Insta: https://www.instagram.com/dominiquesachse/ Facebook: https://www.facebook.com/DominiqueSachse/ TikTok: https://www.tiktok.com/@dominiquesachse?lang=en YouTube: https://www.youtube.com/@dominiquesachsetv Have a question for Dominique? Submit it here for a chance to have it answered on the show! https://forms.gle/MpTeWN1oKN8t18pm6 Interested in being featured as a guest? Please email courtney@dominiquesachse.tv We want to make the podcast even better. Help us learn how we can: https://bit.ly/2EcYbu4 Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media ---------------- Subscribe: http://bit.ly/subdominique Watch the latest videos: https://youtube.com/playlist?list=PLKUX44R3MbuSYHIQgfhzmQ9dOJI_c3N7L&playnext=1&index=2 Watch more Dominique Sachse: Beauty: https://www.youtube.com/watch?v=XDHJ901QU_Q&list=PLKUX44R3MbuSDQV7BzvQxMrVeVZfGBCcD Lifestyle Tips & Tricks: https://youtube.com/playlist?list=PLKUX44R3MbuR3sX61i9QiwnOBr61tEMc_&playnext=1 Most Popular: https://youtube.com/playlist?list=PLKUX44R3MbuTDh-LeJThrmz5XBrjQxbob&playnext=1 Follow Dominique Sachse: TikTok: https://www.tiktok.com/@dominiquesachse Instagram: https://instagram.com/dominiquesachse Facebook: https://facebook.com/DominiqueSachse Check out my website: http://dominiquesachse.tv You can order a copy of my new book LIFE MAKEOVER - Embrace The Bold, Beautiful, & Blessed YOU here: https://www.dominiquesachse.tv/book/ Each product I feature is something I have used and loved and wanted to share with you. I choose 100% of the products I feature and do not ever recommend anything I haven't personally used myself. Links in my description may be affiliated and are a wonderful way to show your support, allowing me to continue spreading beauty and boldness. About Dominique Sachse: Welcome to the official Dominique Sachse YouTube channel! On this channel, you’ll find inspiring “Yes, you can do it!” tips for transformative hair and makeup, fashion - and health and wellness related content for the mature woman who’s in her PRIME! I enjoy sharing my life with you through my vlogs, how-to live YOUR best life through Q & A videos and so much more, all with a touch of faith and affirmation. #DominiqueSachse #Podcast #MakeupOver40