When that voice inside your head happens to be Jim Nantz... you know you're married to the game.

What is Titleist AIM? AIM is an acronym that stands for Alignment Integrated Marking. AIM goes back to 2007 when we first started incorporating alignment features into the sidestamp. In talking to players on Tour who were already using alignment aids on their golf ball we began to formalize our research and test different marking options eventually arriving at the designs available today. Commit to Your Line Testing has shown that players using Titleist AIM designs are up to 35% more precise in aligning their putts. Explore Titleis AIM golf balls: https://www.titleist.com/alignment-golf-balls