Quick poll: Do you use an alignment aid when putting? Let us know in the comments. 🎥@ryanhagergolf

What is Titleist AIM? AIM is an acronym that stands for Alignment Integrated Marking. AIM goes back to 2007 when we first started incorporating alignment features into the sidestamp. In talking to players on Tour who were already using alignment aids on their golf ball we began to formalize our research and test different marking options eventually arriving at the designs available today. What makes AIM uniquely Titleist? AIM is not decoration — it’s engineered for performance. To uphold our standards of consistency and excellence, we invest in advanced equipment, premium paints, and additional quality checks for every Titleist golf ball with AIM. How did Titleist decide on the designs? The designs and the colors are primarily born from market feedback, listening to what golfers are asking for and then taking those designs through our testing and validation process.